THE IMPACT COLLECTION

THE END OF GREENWASHING

Do you trust all sustainable claims?
We believe that sustainability starts with transparency.
With our new IMPACT collection we want to end greenwashing and tell the true story about sustainability. We believe that traceability and sustainability are deeply connected. As market pioneers we are paving the way for the rest of the industry.
The IMPACT collection is a line of products that aims to make an impact on the use of water.

WHY DO WE WANT TO MAKE AN IMPACT ON THE USE OF WATER?

Water is a worldwide issue from the melting Arctic to dried outlands and the consequences are found all over the world. By 2025 50% of world’s population will experience so called ‘water stress’; Having to deal with a lack of sufficient and ready to use water. Water is a very tangible subject.

HOW CAN WE MAKE A POSITIVE IMPACT ON SAVING WATER?

By using recycled polyesters and cotton. When using these recycled materials we save thousands of litres of water. But how can we be sure that we are really using recycled materials and validate our water saving claims?
With AWARE™ we guarantee the genuine used recycled fabric materials and the water impact reduction claim. AWARE™ is a virtual component that verifies sustainable content in a final product by tracer technology and validates claims by blockchain technology.

THE IMPACT COLLECTION

We distinguish three main areas where the Impact collection can contribute in the use of water:
By using recycled cotton and recycled PET, saving up to 1.800 L of water per product.
* By using glass and stainless steel materials, improving the
 re-usability of products compared to single use products.
* By 
donating 2% of every sold product from the Impact collection to Water.org.


Water.org

Water.org is a global nonprofit organization working to bring water and sanitation to the world. Water.org wants to make it safe, accessible and cost-effective. Water.org helps people get access to safe water and sanitation through affordable financing, such as small loans. Water.org gives their everything, every day to empower people in need with these life-changing resources – giving women hope, children health and families a bright future.


 

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